Jovani It Girl Contest

 The UltimateItGirl winner will receive:  * $1,500 Jovani gown. * $1,000 scholarship. * All expenses paid trip to New York City for the finals. You will be one of eight finalists to compete for the grand prize and could be the next Jovani It Girl! Contest Rules  * Purchase a Jovani gown at The Ultimate.…

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Jasz Couture 2017 Model Search

JASZ COUTURE 2017 MODEL SEARCH Enter to win the Jasz Couture Model Search, the winner will receive a Jasz gown with a value up to $500 and an all expenses paid trip to Atlanta to model at Atlanta Mart World of Prom. Here are the rules and requirements: – Share a photo to Instagram of yourself in…

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The Ultimate Prom Kick Off Party & Free Dress Giveaway

PARTY AT THE ULTIMATE TO KICK OFF PROM 2017 JOIN US SATURDAY JANUARY 7th FOR THE ULTIMATE PROM PARTY! Entertainment, Photo Booth, Giveaways, Prizes, Rhinestone T-Shirts, Rhinestone bracelets & earrings, Sherri Hill totes and lots of other really cool stuff.          AND YOU MAY WIN YOUR ULTIMATE PROM GOWN FOR FREE! SHOP for your Prom…

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Christmas Countdown at The Ultimate

Christmas is less than 3 weeks away …. it’s definitely a great time of year but also hectic, right? Do you have a big formal event this season? If you do and you’re looking for something fabulous to wear …. be sure to come by and see us. You won’t believe what we have in…

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Abby Paris by Lucci Lu is a Newcomer to The Ultimate

  The Ultimate takes a lot of pride in identifying the hot up and coming designers and collections for prom. This is Abby Paris by Lucci Lu … the dresses are gorgeous! Girls we can’t wait to see your faces when you see them in the store.

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Black Friday Prom Dress Specials

Can you believe it’s almost Thanksgiving? Where does the time go! Quick note … The Ultimate will be closed on Thanksgiving Day so that we can celebrate the holiday with our family and friends. We will be open on Black Friday …. and we have some fantastic discounts on select dresses.

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Veterans Day and a Schedule Change

The Ultimate would like to extend our Thanks to all Veterans. Thank you for serving so that we can live in such a great country. We will be open during our regular business hours on this holiday. For each dress purchased on Veterans Day, The Ultimate will make a donation to the Wounded Warrior Project.…

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Sherri Hill 32347 is a Fall Fave in October

The leaves are falling and that can only mean 1 thing. Yes … Prom Season is right around the corner. One of the big advantages that The Ultimate has being the largest prom dress store in New England is that we receive early shipments. So keep that in mind if you’re thinking of getting a…

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Pageant Girls – New England American Coed Coming to The Ultimate

Are you interested in pageants? Meet with New England American Coed! Their Director and queens will be at The Ultimate to answer questions, give information, and give away amazing pageant raffle prizes! Best of all, purchase a dress from The Ultimate that day and you’ll also receive $75 off our 2016 pageant! Don’t miss your…

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Faviana Prom is Hot in March

We’re having a great Prom Season … and it’s not over by any stretch of the imagination! Do you know what’s really been popular for us this month … Faviana! It’s always a favorite … but this month has been wild.

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The Prom Dress of the Week is B’Dazzle 35789 by Alyce Paris

The Ultimate Prom Dress from last week was B’Dazzle 35789 by Alyce Paris. B’Dazzle 35789 by Alyce Paris Colors: Navy/Topaz, Merlot/Ab Sizes: 00 – 18 Alyce Paris describes this dress as: “Look sophisticated in this sweetheart lace dress, while dazzling mesh fabric embellished with exquisite beaded accents create the illusion of a sheer back.”

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Alyce Paris Creative & Fashion Director Visits The Ultimate

Some exciting things are happening at The Ultimate during February Vacation Week …. Claudine C. Hamm of Alyce Paris will be visiting our store on Monday, February 15th, from 10 am – 5 pm. Claudine is the Creative Director and Fashion Director at the internationally-renowned fashion house ALYCE Paris, a Chicago-based company established in 1967…

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Tony Bowls, Jovani, Terani Prom Dresses of the Week

Here are a few more of our Prom Dresses of the Week … Each week The Ultimate posts the Dress of the Week on our online store web site. They’re gorgeous and very popular … that’s why they’re posted as the Dress of the Week during prom season. For more info about any of these…

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La Femme, Blush, Sherri Hill Prom Dresses of the Week

Each week The Ultimate posts the Dress of the Week on our online store web site. They’re gorgeous and very popular … that’s why they’re posted as the Dress of the Week during prom season. Here are a few of them … La Femme 22536 Colors: Black, White Sizes: 00 – 14 Blush by Alexia…

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A Sherri Hill Weekend

We had an awesome weekend at The Ultimate … so many very happy, smiling faces! One designer who brought a lot smiles was … once again … Sherri Hill! Here are 3 of the most popular Sherri Hill styles: Sherri Hill 50255 Colors: Navy, Black, Red, Ivory Sizes: 00 – 14 Sherri Hill 32220 Colors:…

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The Jovani It Girl Contest at The Ultimate

Girls, have you ever dreamed of being a model for a major fashion house? The Ultimate (and only The Ultimate) has teamed up with Jovani for this once in a lifetime opportunity. It’s “The Jovani It Girl Contest”! The winner will win an automatic semifinalist spot into the 2016 Jovani It Girl Contest and a…

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Win Your Prom Dress for Free @ The Ultimate

The only thing better than buying a prom dress at The Ultimate is to win your prom dress for free from The Ultimate! Yes … Free! Can’t argue with that. It’s simple … enter The 2K16 Ultimate Prom Diva Contest from now until May 31, 2016 and follow these rules: Click Here. Good Luck!

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Shail K. Dresses for Prom 2016

The Ultimate loves the designs by Shail K for Prom 2016. Shail K. is known for their commitment to individuality and upscale contemporary designs. Plain and simple … they  design dresses equal to the most lavish designer labels in the market. They provide prom girls with the best fabrics and chic styles … mixing bold…

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The Ultimate It Girl Contest by Jovani Fashion

The Ultimate It Girl Contest, is one of the fabulous contests going on at The Ultimate this season. Sponsored by Jovani Fashion, it’s a once in a lifetime opportunity to model for Jovani at the most amazing prom party in the world at the Atlanta Market in August 2016. Each girl who purchases a Jovani…

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Sherri Hill Prom Kick-Off Party

We’re so excited about the Sherri Hill Prom Kick-Off Party this weekend at The Ultimate! If you love Sherri Hill dresses … and who doesn’t, right … don’t miss out on this fabulous event. We have the largest selection of Sherri Hill dresses in New England. And what Prom Party would be complete without some…

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Faviana Prom Dresses, Party Dresses, and Celebrity Dresses

Whether you’re looking for a long prom dress or a short prom dress, you can’t go wrong with Faviana at The Ultimate. Faviana is a  prom girl favorite and a favorite of many A-List celebrities … as seen in InStyle, Us Weekly, Entertainment Weekly, on E!, the Today Show and Access Hollywood. Do you want to look like…

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Blush Prom Dresses are Sexy for 16

Blush Prom Dresses are known for their fabulous styles which, as Alexia writes, “compliment your personality”. They are  committed to following the hottest trends and designing the latest styles each and every prom season. And the girls who shop at The Ultimate love Blush! Here are a few of our hottest Blush styles … Blush…

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La Femme Dresses for Prom 2016

Prom dresses from La Femme Fashion are traditionally one of the most popular collections at The Ultimate. Gorgeous designs …. and we have plenty of them! La Femme aims to please by designing the most flattering dress possible. Intricate beaded designs, iridescent stone embellishments are a hallmark of the La Femme designs. Here are a…

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More Than 10,000 Prom Dresses In Stock

Back to school … back to work … back to thinking about Prom 2016! There are so many reasons to come to shop at The Ultimate for your dress this year. Probably the #1 reason to shop at The Ultimate this year is … We have more Prom Dresses than any other store in New…

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Sherri Hill Dresses for Prom 2016

The Sherri Hill dresses for Prom 2016 are absolutely spectacular! And we carry more Sherri Hill dresses and sell more than any other store in New England. The Ultimate is very excited about Prom 2016 … and Sherri Hill is a big reason for this. Here are a few of our very popular styles: Sherri…

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The $25 Prom Dress Coupon

Going to prom in Spring of 2016? If you are … it’s never too early to start shopping for that special prom dress. The Ultimate has about 10,000 dresses in stock – a huge selection – and a $25 Coupon for you to use towards your purchase with us ….  

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