The Ultimate Woman's Apparel

Prom Dress Superstore in Massachusetts

Faviana Trunk Show

The Ultimate LOVES Trunk Shows! And we have one scheduled for this weekend …

The Faviana Trunk Show will be January 23-25. A Free Gift will be given with any Faviana Purchase.

Faviana Trunk Show

Prom Dress Coupon at The Ultimate

Prom Dress Coupon


It’s Prom Season 2015, time for the $25 Prom Gown Coupon from The Ultimate. This Coupon has been wildly popular the last few years … so don’t miss out, Girls.

The coupon expires on January 31st, 2015.

Go to The Ultimate’s web site and sign up for our email list. The Prom Coupon will be emailed to you shortly thereafter.

Click Here to sign up.


Great selection of Bridesmaids dresses

We  carry a large selection of bridesmaids dresses…..

Spring ,summer and fall  2015  weddings  are just around the corner.

Bridesmaids dresses usually take up to 14 weeks to arrive.

December is a great month to visit the  Ultimate…no appointment needed…..

We carry over 12 designers …..

We also have a great collection of flower girl dresses




Richter Colella Studios S0331 2014 11 14 0420


The event was in honor of Frances Merlino founder of the Ultimate and benefited The American Lung Cancer Association. 

What a great time. Fashion show was a big hit. The  models were Ultimate Customers and they had a blast modeling their favorite gowns.

Every dress was so beautiful and the models looked spectacular. The dresses and  accessories were selected by the models and the Ultimates experienced staff.

                   Richter Colella Studios S0311 2014 11 14 0399Richter Colella Studios S0283 2014 11 14 0367

Thank You Fed Ex

Thank you for bringing us the late delivery of Jonathan Kayne dresses….
And UPS for our earlier delivery of Rachel Allen, Jovani, and Dave&Johnny..

Many boxes.…but we are working  hard to get them on the racks tonight, just in time for the weekend shoppers….



NEW 2015  

Mac Duggal Prom, Semi,and  Special Occasion dresses


The 2015 prom line is spectacular….Check out all the styles on our web site… Or come in and one of our sales associates will help you find the perfect one…

I love Black and White gowns…and Mac Duggal  has designed gowns for semi,prom,and special occasions that look great in black and white

Simple, elegant…….


The Ultimate May 30th Proms

Best wishes … have fun … be safe .. to those attending these May 30th Proms. Prom Girls … be sure to share your photos with us! Enjoy : )
Academy of Notre Dame Jr. & Sr.
Barnstable HS Sr.
Billerica Memorial HS Sr.
B.M.C. Durfee HS Sr.
Bonny Eagle HS (Maine) Sr.
Boston Art Academy HS Sr.
Brighton HS Sr.
Canton HS Sr.
City on a Hill HS Jr. & Sr.
Cristo Rey HS Sr.
Dedham HS Jr. & Sr.
Dimen Regional HS Sr.
E.O. Smith HS (Ct.) Sr.
Greater Lawrence Technical HS Sr.
Hollis Brookline HS (NH) Sr.
King Phillip HS Sr.
La Salle Academy (RI) Sr.
Lawrence HS Sr.
Lunenburg HS Jr. & Sr.
Marblehead HS Jr.
Marlborough HS Sr.
Medford HS Sr.
Milton HS. Jr. & Sr.
Mt. St. Charles HS Jr. & Sr.
Nashoba Valley Technical HS Jr. & Sr.
Nashua North HS (NH) Sr.
Newman Prep HS Sr.
Noble and Greenough HS. Jr.
Northeast Vocational Technical HS Sr.
Notre Dame Academy (Tyngsboro) Jr. & Sr.
Patch HS (Germany) Sr.
Plymouth North HS Jr.
Revere HS Sr.
Somers HS (CT.) Jr. & Sr.
Warwick Veterans HS. (RI) Sr.
West Springfield HS Sr.
Weymouth HS Sr.

The Ultimate May 29th Proms

Best wishes … have fun … be safe .. to those attending these May 29th Proms. Prom Girls … be sure to share your photos with us! Enjoy : )
Beverly HS Sr.
Covenant Christian Academy Jr. & Sr.
Dartmouth HS Sr.
Dracut HS Sr.
East Boston HS Sr.
Hingham HS Sr.
Jeremiah Burke HS Sr.
Josiah Quincy Upper School
Lincoln Sudbury HS Sr.
Needham HS Sr.
Newburyport HS Sr.
Shawsheen Technical HS Sr.
Snowden International School Sr.
William S. Rogers HS (RI) Sr.

May 28th Proms

Best wishes … have fun … be safe .. to those attending these May 28th Proms. Prom Girls … be sure to share your photos with us! Enjoy : )

Brockton HS Sr.
Haverhill HS Sr.
Reading HS Sr.
Sharon HS Sr.
Stoughton HS Sr.
Swampscott HS Sr.
Winchester HS Sr.

May 27th Proms

Best wishes … have fun … be safe .. to those attending these May 27th Proms. Prom Girls … be sure to share your photos on our Facebook page ( !

Braintree HS Sr.
Lowell HS Sr.
Melrose HS Sr.
Randolph HS Sr.
Whittier Technical HS Sr.

May 24th Proms

Best wishes … have fun … be safe .. to those attending these May 24th Proms. Prom Girls … be sure to share your photos on our Facebook page ( !

Austin Prep HS Jr. & Sr.
Boston Latin Academy Jr.
Cape Cod Tech HS Sr.
Framingham HS Sr.
Gardner HS Jr. & Sr.
Kipp Academy Sr.
Lawrence Academy Jr. & Sr.
Minnechaug HS Sr.
Monty Tech HS Jr. & Sr.
Monument Mountain Regional HS Sr.
Pentucket Regional HS Jr. & Sr.
Rockville HS (Ct) Jr. & Sr.
Salem HS Sr.
Saugus HS Sr.
South Bridge HS Jr. & Sr.
Tiverton HS (RI) Jr. & Sr.
Torrington HS (Ct) Sr.
Trinity HS (NH) Jr. & Sr.

May 23rd Proms

Best wishes … have fun … be safe .. to those attending these May 23rd Proms Prom Girls … be sure to share your photos on our Facebook page ( !

Academy of the Pacific Rim HS Jr. & Sr.
Arlington HS Sr.
Coyle Cassidy HS Jr. & Sr.
Gardner HS (Maine) Jr. & Sr.
Hartford HS (Ct) Jr. & Sr.
Mahar Regional HS Sr.
Manchester Memorial HS (NH) Jr. & Sr.
Prospect Hill Academy HS Jr. & Sr.
Saint Bani (NH) – All Grades
Windsor HS (Vt) Jr. & Sr.
York HS (Maine) Jr. & Sr.

May 22nd Proms

Best wishes … have fun … be safe .. to those attending these May 22nd Proms Prom Girls … be sure to share your photos on our Facebook page ( !

Greater Bellingham HS & Sr.
Greenfield HS Sr.
Ipswich HS Sr.
Mashpee HS Jr. & Sr.
Peabody HS Sr.
Pembroke HS Sr.
Ridgefield Park HS (NJ) Jr & Sr.
Somerset Berkley Regional HS Jr. & Sr.
St. Raphael Academy (RI) Sr.
Woburn HS Sr.

The Ultimate Memorial Day Weekend Hours

This weekend is Memorial Day Weekend … a time to remember and honor those who have given so much for all of us.

The Ultimate hours for this weekend are:

Saturday: Open 10-7
Sunday: Closed
Monday (Memorial Day): Closed

After Memorial Day, The Ultimate will shift to our Summer Hours … which are:

Monday: 10 am – 8:30 pm
Tuesday: 10 am – 7:30 pm
Wednesday: 10 am – 7:30 pm
Thursday: 10 am – 8:30 pm
Friday: 10 am – 7:30 pm
Saturday: 10 am – 7 pm
Sunday: Noon – 5 pm

The Ultimate Prom Girl Photo Contest

It’s Prom Season … and The Ultimate wants to see how all you girls look in your fabulous prom dresses!

So, we’re running a contest!

Girls … Post a Photo of you in your Prom Dress on our Facebook Page (the link is below).

The Prom Girl Photo with the Most “Likes” by June 30th, 2014 … Wins $100.

To visit our Facebook page, Click Here.

May 17th Proms

Best wishes … have fun … be safe .. to those going to these May 17th Proms.  :)

Algonquin HS Jr.
Assabet Valley HS Jr. & Sr.
Bedford HS (NH) Jr. & Sr.
Belchertown HS Sr.
Bentley University Graduation
Boston Green Academy Jr.
Braintree HS Jr.
Black River (Vt) HS Jr. & Sr.
Cambridge Rindge and Latin HS & Sr.
Cape Elizabeth HS (Maine) Jr. & Sr.
Central HS (Maine) Jr. & Sr.
Cheverus HS (Maine) Jr. & Sr.
Clinton HS Jr.
Colebrook Academy (NH) Sr.
Colchester HS (Vt) Jr. & Sr.
Deerfield Academy Sr.
Duxbury HS Jr. & Sr.
Exeter HS (NH) Jr.
Exeter Township HS Sr.
Falmouth HS Jr.
Fontbonne Academy Jr. & Sr.
Foxborough HS Jr.
Frontier Regional HS Jr. & Sr.
Fryeburg Academy (Maine) Sr.
Greater Bay Charter (NH) Sr.
Hanover HS Sr.
Hillsboro-Deering HS (NH) Jr. & Sr.
Hopkins Academy Sr.
Inter-Lakes (NH) Sr.
Largo HS (FL) Jr. & Sr.
Leicester HS Sr.
Leominster HS Sr.
Lexington HS Jr.
Lyndon Institute (Vt) Sr.
Mansfield HS (Maine) Jr. & Sr.
Marshwood HS (Maine) Jr.
Massabesic HS (Maine) Jr. & Sr.
Mount Blue (Maine) HS Jr. & Sr.
Narragansett Regional HS Jr. & Sr.
Newport HS (NH) Sr.
Platt HS (Ct) Jr.
Salem HS (NH) Jr. & Sr.
Sanford HS (Maine) Jr. & Sr.
Sheperd Hill HS Jr. & Sr.
St. Bernards HS (Fitchburg) Jr. & Sr.
St. Joseph Prep HS Jr. & Sr.
Stowe HS (Vt) Jr. & Sr.
Tahanto Regional HS Jr. & Sr.
Wayland HS Jr.
Wells HS (Maine) Jr. & Sr.
Westford Academy Junior Cotillion
Weston HS Jr. & Sr.
Windham HS (NH) Jr. & Sr.
Winnaconnet HS (NH) Jr. & Sr.
Winthrop HS Social So & Jr.


May 16th Proms

Best wishes … have fun … be safe .. to those going to these May 16th Proms. Hopefully, the weather clears for your pictures …. Please stop raining  :)

Amesbury HS Jr. & Sr.
Ashland HS Jr.
Ayer Shirley Regional HS Jr. & Sr.
Bedford HS Jr.
Belmont HS Jr. & Sr.
Beverly HS Jr.
Biddeford HS (Maine) Sr.
Bishop Brady HS (NH) Jr. & Sr.
Bishop Guertin HS (NH) Jr. & Sr.
Boston College Formal
Bristil Plymouth HS Jr.
Chatham HS Jr. & Sr.
Danvers HS Sr.
Dartmouth HS Jr.
Douglas HS Jr. & Sr.
Dover Sherborn HS Jr. & Sr.
East Bridgewater HS (Ct) Jr. & Sr.
Everett HS Sr.
Fairhaven HS Jr. & Sr.
Foxboro Regional Charter HS Jr. & Sr.
Granby HS (Ct) Sr.
Groton Dunstable Regional HS Jr. & Sr.
Hanover HS Jr.
Hingham HS Jr.
Holliston HS Jr. & Sr.
Hopkinton HS Jr.
Laconia HS (Ct) Jr. & Sr.
Lynnfield HS Jr.
Marlboro HS Jr.
Marshfield HS Sr.
Masconomet Regional HS Jr. & Sr.
Millbury HS Jr.
Millis HS Jr. & Sr.
Mount Everett HS Jr. & Sr.
Nipmuc Regional HS Jr. & Sr.
North Andover HS Jr.
North Shore Tech HS Jr. & Sr.
Norwood HS Sr.
Notre Dame Academy (Worcester) HS Sr.
Oliver Ames HS Sr.
Pope John HS Jr. & Sr.
Presentation of Mary HS Jr. & Sr.
Providence College Senior Formal
Quincy HS Sr.
Quaboag Regional HS Jr.
Rockport HS Jr. & Sr.
Sacred Heart HS Jr. & Sr.
Salve Regina (RI)
Scituate HS. Jr.
Silver Lake Regional HS. Jr. & Sr.
Somerville HS. Sr.
St. Clements HS. Sr.
Sutton HS. Jr. & Sr.
Tamarac HS. (NY) Jr. & Sr.
Timberlane Regional HS. Jr. & Sr.
Tolland HS. (Ct) Jr. & Sr.
Wakefield HS. Jr.
Westborough HS. Jr.
West Boylston HS. Jr. & Sr.
Westwood HS. Jr. & Sr.
Westwood HS. (NJ) Jr.
Whitinsville Christian HS. Sr.
Wilmington HS. Sr.

May 15 Proms

Best wishes … have fun … be safe .. to those going to these May 10th Proms. Hopefully, the weather clears for your pictures  :)

Archbishop Williams HS Jr.
Archbishop Williams HS Sr.
Burncoat HS (Worcester) Jr.
Burncoat HS (Worcester) Sr.
Cardinal Spellman HS Sr.
Matignon HS Jr.
Matignon HS Sr.
Rockland HS Jr.
St. Bernards HS (Ct) Jr.
St. Bernards HS (Ct) Sr.
St Marys HS (Lynn) Jr.
St Marys HS (Lynn) Sr.
Stoneham Carnival Ball

May 10th Proms

Best wishes … have fun … be safe .. to those going to these May 10th Proms. Hopefully, the weather clears for your pictures :)

Alvirne HS Sr.
Bellows Free Academy (VT) Sr.
Belmont HS Jr.
Belmont HS Sr.
Brunswick HS (Maine) Sr.
Catherine MacAuley High School (Maine) Jr.
Catherine MacAuley High School (Maine) Sr.
Commonwealth HS Jr.
Commonwealth HS Sr.
ConVal Regional (NH) HS Jr.
ConVal Regional (NH) HS Sr.
Cranston HS (RI) Sr.
Dartmouth HS Jr.
Dover HS (NH) Jr.
Elizabethtown Central HS (NY) Jr.
Elizabethtown Central HS (NY) Sr.
Franklin HS (NH) Sr.
Goffstown HS (NH) Jr.
Goffstown HS (NH) Sr.
Gorham HS (Maine) Jr.
Gorham HS (Maine) Sr.
Gray – New Gloucester HS (Maine) Jr.
Gray – New Gloucester HS (Maine) Sr.
Greeley HS (Maine) Sr.
Hampden Academy Jr.
Hampden Academy Sr.
Kingswood HS (NH) Sr.
Lincoln Sudbury HS Jr.
Manchester HS (Ct) Jr.
Milton Academy Jr.
Moline HS (IL) Jr.
Moline HS (IL) Sr.
Monadnock Regional HS (NH) Jr.
Monadnock Regional HS (NH) Sr.
Morse HS (Maine) Sr.
Nashoba Regional HS Jr.
North Attleboro HS Sr.
Oakmont HS Jr.
Oakmont HS Sr.
Palmer HS Jr.
Portsmouth HS (NH) Jr.
Roger Williams Ball (RI)
Sacred Heart University
Shrewsbury HS Jr.
Shrewsbury HS Sr.
Sibley HS (MN) Sr.
Skowhegan Area HS (Maine) Sr.
Souhegan HS (NH) Jr.
Souhegan HS (NH) Sr.
South Hadley HS Jr.
South Hadley HS Sr.
St. Thomas Aquinas HS Jr.
St. Thomas Aquinas HS Sr.
Stevens HS (NH) Jr.
Tourtellotte Memorial HS (Ct) Jr.
Tourtellotte Memorial HS (Ct) Sr.
Wachusett Regional HS Jr.
Windham HS (Maine) Jr.
Windham HS (Maine) Sr.
Wiscasset HS (Maine) Jr.

Tony Bowls Collection for Fall 2014

A Sneak Peek at Tony Bowls @ The Ultimate

It’s still prom season … so we’re not rushing Spring or Summer … but you can take a look at the Tony Bowls Collection for Fall 2014.

Absolutely, Stunning!

Here’s a look at 6 of these spectacular dsigns: Tony Bowls Styles …  113C01, 113C08, 113C17, 113C24, 113C36, 114C25.

To browse the entire collection, Click Here  to go to our web site.


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Popular Plus Size Prom Dresses

The Ultimate Plus Size Prom Dresses

The Ultimate carries prom dresses from size 00 thru 36 … so plus size is a specialty of ours.

Heading into May, the 5 most popular Plus Sized dresses for Prom 2014 for us (Angela & Alison, Night Moves, Blush) have been:

Angela & Alison 41097W

Angela & Alison 41097W


Angela & Alison 21090W

Angela & Alison 21090W


Angela & Alison 21037W

Angela & Alison 21037W


Night Moves Plus 6777W

Night Moves Plus 6777W


Blush 5335

Blush 5335W

Mother of the Bride Dresses

The Ultimate has Prom, Bridesmaid, and Mother of the Bride Dresses.

We’re best known for our Prom dresses, but The Ultimate is so much more. We have an extensive inventory of Mother of the Bride and Groom dresses … and dresses for any social occasion.

Some of the designers that we carry are: Ambiance, Jovani, Scala, Cameron Blake, Lourea Fashions, Soulmates, Caribe, Mary’s, Terani, Capri, Montage, Ursula, Jean De Lys, Morrell Maxie, VM Collection … and more.

Here’s a little message about our selection for Moms.

Top 3 Prom Dresses from the Weekend

Popular this Past Weekend – Mac Duggal and Night Moves

Prom is drawing nearer and 2 designers who were extremely popular online were Mac Duggal and Night Moves.

Here are the top 3 searched for on our site over the weekend.

Mac Duggal 85250MMac Duggal 85250M

Colors: Nude/Silver

Mac Duggal 3785MMac Duggal 3785M

Colors: Gold, Midnight

Night Moves 7052Night Moves 7052

Colors: Coral, Royal

For details on these 3 dresses, Click Here.

Mrs. Maine America Pageant

Mrs. Maine America Pageant

Congrats to Courtney Vannah Bain … 2nd Runner Up and winner of the Mrs. Photogenic Award at the 2014 Mrs. Maine America Pageant … looking Amazing in her Panoply gown from The Ultimate!

Photo Credit to Focus Photography

Mrs Maine America Pageant

Mrs Maine America Pageant

Mrs Maine America Pageant

Lynn English Junior Prom Photos

Prom Season 2014 Has Begun!

The photos are starting to trickle into The Ultimate.

Here’s Patricia in her dress from The Ultimate and date looking fabulous at the Lynn English Junior Prom.

Lynn English Junior Prom

Lynn English Junior Prom

Lynn English Junior Prom

Prom Corsage by KFC

The KFC Prom Corsage

Aside from the dinner, is there really a place for chicken at the prom? Check out this video … it’s pretty funny :)


New Delivery Includes Sherri Hill 11081

Sherri Hill 11081 at The Ultimate

Just checked the shipment we received this morning and included is one of the hottest dresses of the season – Sherri Hill 11081. This dress probably won’t last long so if you want it … be sure to stop by the store soon.

For more info on this dress, check out this page on our web site: Sherri Hill 11081

Sherri Hill 11081Available in Red/Nude, Melon/Nude, Aqua/Nude, Ivory/Nude

Sizes 00-18


Scenes from The Ultimate Prom Weekend April 12-13

Another Great Weekend at The Ultimate Prom Store!

Lots of girls and their Moms with very happy faces at the front desk with their dresses. Jovani, Sherri Hill, Jovani, Alyce Paris, Faviana,  Night Moves … all very popular.


Shail K. Cocktail Dresses for Spring 2014

Just Uploaded to The Ultimate Web Site – Shail K. Cocktail Dresses

These dresses are gorgeous and reaffirm Shail K.’s  commitment to individuality and upscale designs. Here’s a sampling.

Shail K. Cocktail 3401Shail K. Cocktail 3401

Available in Nude and Turquoise

For Additional Details, Click Here

Shail K. Cocktail 3403Shail K. Cocktail 3403

Available in Black/White

For Additional Details, Click Here

Shail K. Cocktail 3433Shail K. Cocktail 3433

Available in Fuchsia, Orange, or Turquoise

For Additional Details, Click Here

Weekend Hours at The Ultimate

The Ultimate Prom in 2 Peabody, Ma Locations

Weekend Reminder … our weekend hours are Saturday 10 am – 7 pm, Sunday Noon – 6 pm … at our 130 Newbury Street location (this is where we have this season’s dresses).

And …previous season’s dresses are available at The Ultimate’s previous location at 168 Newbury Street in Peabody, Ma. Our hours at this store are Saturday 10 am – 4 pm, Sunday 11 am – 4 pm.

La Femme’s #1 Prom Store in Massachusetts is The Ultimate

The Ultimate is La Femme’s #1 Retailer in New England.

The Ultimate is the leading prom retail store for many designers … including La Femme Fashion. We’re always stocked with more La Femme dresses than any other store in the state of Massachusetts and the New England region.

Which La Femme dresses have been most popular this prom season for us? These 5 are extremely popular:

La Femme 16802La Femme 16802

Available in … Coral, Watermelon, Apricot, Black, Cotton Candy Pink, Electric Purple, Midnight Blue, Nude, Ocean Blue, Peacock, Periwinkle, White, Yellow

For Details, Sizes, and Photos … Click Here

La Femme 20425La Femme 20425

Available in … Cranberry

For Details, Sizes, and Photos … Click Here

La Femme 20393La Femme 20393

Available in … Aquamarine, Electric Blue, Hot Fuchsia, Jungle Green

For Details, Sizes, and Photos … Click Here

La Femme 20384La Femme 20384

Available in … Electric Blue, Black, Electric Purple, Light Mint, Peacock, Pink Grapefruit, Red

For Details, Sizes, and Photos … Click Here

La Femme 20117La Femme 20117

Hot Coral, Black, Ivory, Light Mint

For Details, Sizes, and Photos … Click Here

Alberto Makali Spring Dresses

Interested in Alberto Makali for Prom 2014?

What a gorgeous Tuesday … it’s just great to see the sun!

We’ve uploaded the Alberto Makali Dresses to The Ultimate web site for Spring 2014. Here’s a sampling, but a link follows which will take you out to this section on our web site.

Alberto Makali 183778Alberto Makali Evening 183778

Sequin Dress With Lace Overlay 100% Polyester  Dry Clean Only Available in Coral only

Available in Coral

Albert Makali 183761Alberto Makali Evening 183761

Strapless Mesh Gown Braided Trim Belt 100% Polyester Dry Clean Only Available in Hot Pink or Cobalt Sizes 2-16 Imported

Available in Hot Pink and Cobalt

Alberto Makali 183706Alberto Makali Evening 183706

Lace Applique Gown 100% Polyester Dry Clean Only Available in White, Black, Black/Nude Sizes 2-16 Imported

Available in White, Black, or Black/Nude

For more details on these dresses, and more, by Alberto Makali … Click Here


Prom Dress Shopping Brightens the Weekend in Peabody Ma

The Ultimate Prom Heats Up as the Big Night Gets Closer

It wasn’t a great weekend, weather-wise … but there were a lot of very happy faces spotted leaving The Ultimate on Saturday and Sunday carrying a garment bag with dress in tow.

We’re receiving a lot of calls asking if we have any prom dresses left. The answer? Most definitely, “Yes”. We re-stock each day and re-order each day so that we have a fabulous inventory throughout the entire prom season. Not just in January.

So if you’re still looking for a dress … come to The Ultimate!

The 3 dresses which seemed to receive the most requests over the weekend were from Dave and Johnny, Jovani, and Temptation.

Dave and Johnny 10447Dave and Johnny 10447

Available as shown … in Magenta.

For details, Click Here.

Jovani 88174Jovani 88174

Available in Aqua or Nude.

For Details, Click Here.

Temptation 1003Temptation 1003

Available colors? Coral, White, or Seafoam

For Details, Click Here.

Blush Prom is Amazing

Hot All Week at The Ultimate – Blush Prom 9508

Are you looking forward to the weekend? Who isn’t, right?

Panicking because you don’t have your prom dress yet? DON’T … The Ultimate still has a fabulous inventory of the top designers.

Come in this weekend and check the dresses out.

…. we’ve received a lot of inquiries this week on this one …

Blush Prom 9508Blush Prom 9508

This is a flowy satin in a cocktail prom dress! A short beaded bustier defines your shape. Shiny satin drapes your silhouette in a high-low cascade.

Available colors … Crystal Pink, Dove, Capri, Sapphire, Valentine, Pale Gold

For more info, Click Here

Sherri Hill’s #1 Prom Store in Massachusetts

The Ultimate is Sherri Hill’s #1 Retailer in New England.

We’re proud and very excited to carry this prom distinction. We carry more Sherri Hill dresses … and we sell more of them … not only in Massachusetts but New England as well.

As of today, these 5 Sherri Hill dresses have received the most attention online for us during the Prom 2014 season:

Sherri Hill DressesSherri Hill 3874: available in Green, Yellow, Coral, Light Blue, Lilac, Nude, Pink

Sherri Hill 11086: available in White, Coral

Sherri Hill 11075: available in Emerald, Purple, Turquoise, Blush, Ivory/Gold

Sherri Hill 11069: available in Red/Nude, Navy/Gunmetal, Aqua/Silver, Nude/Silver

Sherri Hill 11022: available in Green, Blush, White, Light Blue, Orchid, Navy, Nude, Aqua, Pink, Red, Gunmetal

For More Details … Click Here


Prom Dress Weekend Wrap … Top 3 Viewed Dresses

Flirt and Blush Prom Pop Last Weekend at The Ultimate

This past weekend was another great one at The Ultimate. So much has gone into our new store …  never in a million years did we think it would require this much work to get everything up and running in time for Prom 2014. So to see so many happy and excited faces come through our doors this year … well, it really makes us feel good.

Back to the weekend … these 3 dresses were very popular on our web site on Saturday and Sunday. 2 from Flirt Prom and 1 from Blush Prom …

Flirt P2779Flirt Prom 2779

This very pretty dress from Flirt is a flowing chiffon fall from a perfectly fitting bodice, embellished with a hint of crystal at the sweetheart neckline.

And it’s available in gorgeous colors, too … French Blue, Lemon Meringue, Poppy, Purple Passion

For more details, Click Here.

Blush Prom 9723Blush Prom 9723

Blush Prom is pure Beaded elegance! Appear like royalty in this stunningly elegant jeweled neckline. Delicate stones flow from the sheer panel into the bra.  A long flowy skirt is ready to rock.

Available in 3 Colors … Coral Pink, Lime

For more details, Click Here.

Flirt Prom P5891Flirt Prom 5891

This is a Chiffon A-line dress from Flirt Prom with criss-crossing open back closure and a center back zipper at the waist.

Available in very lively colors …Electric Pink, Mint, Purple Passion

For more details, Click Here.

The Ultimate in Peabody Ma has the Most Prom Dresses

More than 8,000 Prom Dresses in Stock at our Peabody Ma Store

The Ultimate Massachusetts Prom

The Ultimate is Massachusetts’, and New England’s, largest prom dress store with more than 8,000 dresses in stock each and every day. We have 10,000 square feet of floor space in our new building at 130 Newbury Street (yes, on Route 1, S.) in Peabody, Ma. And we have 150 free parking spaces. We also have 25 dressing rooms.

The Ultimate is the biggest with the most … far and away. There’s not even a close second. That’s why we’re The Ultimate Prom Dress Store.

Why are we posting this today, about half way through the Prom 2014 Season? Well, we’ve seen some ads and posts recently by other stores in the area claiming to be a Superstore. Carrying a few hundred dresses does not make a store a Superstore … in our opinion. But they give themselves that title anyway.

The Ultimate is called a Superstore and a Megastore by our manufacturers. They call us that because we sell more of their prom dresses than any other store in the region. We also carry more designers than any other store in Massachusetts.

We just feel that many of these stores are misleading girls. It’s not right. Then again, neither is posting online that you’re Peabody’s Prom Superstore when you don’t even have a store in Peabody … as one store located in another town recently posted.

Here’s a sampling of the companies that we carry:

Aidan Mattox, Alberto Makali, Alyce Paris, Angela & Alison, Anjali, B’Dazzle, BG Haute, Blush, Cassandra Stone, Clarisse, Claudine, Cool Book, Dave & Johnny, Destinations, Dreamz, Disney Forever, Envy, Epic Formals, Fabulouss, Faviana, Flash, Flaunt, Flirt, Gigi, Glam Gurlz, Hannah S, House of Wu, Interlude, IPA Exclusives, Janique, Jasz Couture, Johnathan Kayne, Joshua McKinley, Jolene, Joli Prom, Josh & Jazz, Jovani, Karishma Creations, Kiss Kiss, La Femme, Landa, Le Gala, Lime Collection, LM Collection, Love 16, Lux Gal, Mac Duggal, Mary’s, Mignon Spring, MNM Couture, Morrell Maxie, Mystique, Nicole Bakti, Night Moves, Nika Formals, Nina Canacci, Panoply, Paparazzi, Paris, Party Time, PF Starz, Pink, Posh, Precious Divas, Precious Formals, Prima Donna, Riva Designs, Ruby’s Gems, Scala, Sean Collection, Sean Couture, Shail K, Sherri Hill, Shimmer, Showtime Collection, Sparkle Prom, Sticks & Stones, Studio 17, Sugar, Tarik Ediz, Temptation Dress, Terani, Tiffany, Tony B, Tony Bowls, Vienna, WOW, Xcite, Xtreme … and more!

Seeing is believing. Come to The Ultimate and see what we’re talking about.

White Prom Dresses – Do They Work for You?

White Dresses for Prom 2014: La Femme, Jovani, Sherri Hill, Alyce Paris, and Aidan Mattox

What color prom dress should you buy? A lot of girls shy away from “white” because they don’t want it to look like they’re going down the aisle at their wedding. Check out Ashley Benson’s tips for Faviana on how to make white – work. … Click Here.

Here’s a sampling of Gorgeous White Prom Dresses for this year from La Femme, Jovani, Sherri Hill, Alyce Paris, and Aidan Mattox

La Femme 19321La Femme 19321

This La Femme dress has a silver sequined bodice with a criss cross piping detail. The signature criss cross back adds something extra to the simple chiffon skirt. Side zipper closure.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

La Femme 19696La Femme 19696

This La Femme dress has a drop waist gown with a see through bodice and side slit. The dazzling bodice is adorned with lace and small jewels. Back zipper closure.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Sherri Hill 2840Sherri Hill 2840

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Jovani 72744Jovani 72744

This Jovani is a strapless long red gown with a sexy slit features a sheer panel and sexy lace at the bodice and sequin with a jersey skirt

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Alyce Paris 4319Alyce Paris 4319

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Aidan Mattox AM84500Aidan Mattox AM84500

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Prom Tuxedo Coupon at The Ultimate

The Ultimate Tuxedo$40 Off Complete Prom Tuxedo at The Ultimate

Make sure that your date looks as fabulous as you at the Prom!
  • $40 OFF COMPLETE PROM TUXEDO – That means they start as low as $69 for Jacket, Pants, Shirt, Vest, and Tie!
  • After 6, Calvin Klein, Fubu, Fumagali,Givenchy, Jean Yves, Lord West, Perry Ellis, Ralph Lauren … & more
  • 100’s of colors of vests and ties to choose from so that the 2 of you match. Just a $25 deposit will hold your tuxedo.
  • Tell your friends!

Prices apply to bridal parties, too. With 5 tuxedo rentals … groom gets his tux rental FREE!

For More info on our Great Deals on Tuxedos, Click Here.

Most Popular Prom Dresses this Past Weekend

Hot at The Ultimate: Night Moves 7013, La Femme 20393, Alyce Paris 6018

Our web site was very busy this past weekend and these dresses lead the way in views: Night Moves 7013, La Femme 20393, Alyce Paris 6018.

Night Moves 7013Night Moves 7013

Shown in Purple, but also available in Pink, Water, or Yellow.

This Night Moves dress is a chiffon gown with a  micro beaded bodice, outlined in large sequins.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

La Femme 20393La Femme Prom 20393

Shown in Electric Blue but also available in Hot Fuchsia or Jungle Green.

This La Femme is a sweetheart gown with a gathered chiffon skirt. The bodice is covered in lace and small matching jewels for an added shimmer. Back zipper closure.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Alyce Paris 6018Alyce Paris 6018

Shown in Periwinkle, but also available in Jade, Hot Pink, Coral, Diamond White, or Lemon Yellow.

This spectacular dress from Alyce Paris is a blue beaded halter gown with cumberbon waist and long chiffon skirt.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Green Prom Dresses for St. Patrick’s Day

Wearing a Green Dress to your Prom?

Happy St. Patrick’s Day to you all!
Hope you’re enjoying the day. It’s a day for Green. So here are a few of the many green prom dresses which were being looked at today on our web site.

Jovani 1457Jovani 1457

Chiffon Jovani sexy dress with a slit features a ruched bodice and iridescent jeweled beadwork at the waist and neckline

Shown in Emerald, but also available in Blush, Gunmetal, and Red

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Clarisse 2358Clarisse 2358

Gorgeous sequin prom dress

Shown in Emerald, but also available in Sapphire.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Alyce Claudine 2217Alyce Claudine 2217

Perfect for prom, special occasion or a pageant.

Shown in Green but it’s also available in Envy, Purple, Fuchsia, or Black.7322

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Faviana S7322Faviana S7322

A fabulous Beaded Halter Dress … Chiffon

Shown in Green Envy but also available in Melon, Mint, or Navy.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Night Moves 6687Night Moves 6687

This Night Moves dress is a mermaid gown … with all-over sequin. Crystals accent the strapless sweetheart neckline and skirt.

Show in Emerald but also available in Royal Blue.

For details, click the photo or go to the “Store Web Site” link at the top of the page.

Hottest Prom Dresses This Week

Hottest Prom Dresses of the Week

The Ultimate is heading into the weekend! The hottest dresses online this past week … Monday – Friday … March 10th thru the 14th were: Clarisse Prom 2108, VM Collection 70510, Aidan Mattox 456440, Sherri Hill 11086, Sherri Hill 11070.

Clarisse 2108

Clarisse 2108

VM Collection 70510

VM Collection 70510

Aidan Mattox AM456440

Aidan Mattox AM456440

Sherri Hill 11086

Sherri Hill 11086

Sherri Hill 11070Sherri Hill 11070

La Femme 16802 is Always Hot

Prom Dress Spotlight

One of La Femme Fashions most successful prom dresses has to be La Femme 16802. It’s a favorite of prom girls everywhere.

“Wear La Femme’s top selling dress and be the image of perfection! This gorgeous jeweled encrusted gown was the cover dress for Seventeen Prom’s magazine in 2010. The bust is encrusted with over 800 crystal AB stones and is featured with built in support. Skirt is A-line shape and is lightly gathered to flatter many body types. This is the perfect prom or special occasion dress that will be sure to get you noticed!”

It’s available in some fabulous colors this season:  Coral, Watermelon, Apricot, Black, Cotton Candy Pink, Electric Purple, Midnight Blue, Nude, Ocean Blue, Peacock, Periwinkle, White, Yellow
It’s available in sizes 00 –  20

It’s the perfect Prom dress … but also for Cocktail Party, Homecoming, Pageant, Prom, Semi Formal, Sweet 16.

For more info, Click Here.

La Femme Style 16802  16802_03


Beware of Counterfeit Prom Dresses

The Ultimate Warning about Knock-Off Prom Dresses

The Ultimate is vigilant in our efforts to educate the consumer about the perils of ordering a dress from a web site headquartered  overseas. Knock-offs are a HUGE problem. The courts have struck a major blow against these counterfeiters. Here’s a little from a recent press release announcing action taken against these frauds:

Trenton, N.J. March 12, 2014/PRNewswire/ – American Bridal and Prom companies have scored a major victory in their legal battle against counterfeiters with a federal court order shutting down nearly 1,100 Chinese web sites selling knock off dresses and freezing bank accounts held by these sites. The economic blow hits the counterfeit sites during the Spring selling season when Prom dress and wedding gown sales peak in the U.S. According to the American Bridal and Prom Industry Association (ABPIA), a non-profit trade group, Chinese web sites ship at least 600,000 knock off dresses annually into the U.S. The web sites, which are almost exclusively located in China, scam consumers by using the original designers copyrighted photos and trademarked names to mislead shoppers into thinking they are buying an authentic design at an unbelievable price.

Prom Dress Shopping – Scenes from The Ultimate

Prom Dress Store in Massachusetts – the Largest

Prom dress shopping at The Ultimate on the weekend can be a great time. Relax, and take your time. No need to stress out. We have more than 8,000 dresses on our floor at any one time. Aisles and aisles of Sherri Hill, Jovani, La Femme, Alyce Paris, Faviana … and more. The Ultimate is the largest prom dress store in Massachusetts.

Hottest Prom Dresses Online

La Femme, Aidan Mattox, Flirt, Nina Canacci, Jovani

We love Saturdays during Prom Season at The Ultimate. Our hours today are 10 am until 7:00 pm. We received 2 very large shipments of dresses this week which have been placed out on our racks.

The hottest prom dresses online this week? Monday – Friday … March 3rd thru the 7th were from La Femme, Aidan Mattox, Flirt, Nina Canacci, Jovani

La Femme 16802

Aidan Mattox AM456440


Flirt P2811

Nina Canacci1040

Jovani 92605

Previous Season Prom Dresses Now Available @ Bargain Prices

Previous Season’s Dresses are now available at The Ultimate’s previous location at 168 Newbury Street in Peabody, Ma. For a limited time only.

Unbelievable Bargains!

  • These Previous Season’s Dresses are 50% – 75% Off.
  • Shoes from $9.99.
  • Bags and Purses from $4.99
  • Bikinis from $19.99
  • Tankinis from $39.99 (valued @ up to $120)

This Season’s Dresses are available at our New Location @ 130 Newbury Street, Peabody, Ma.

Miss American Coed 2014

Congratulations to Nicole Rocco, crowned Miss American Coed 2014 … and Shannon Winn, 2nd Runnerup Overall. And, of course, these dresses are available at The Ultimate! Photo Credit: Pageant Paparazzi
Nicole Actress Nicole Green Crowning Nicole Green

Payton Rae and P. Sanders Performing at The Ultimate Prom

The Ultimate is so excited to have Payton Rae and P. Sanders Live & In Concert at the store

February 1st, 2014

2:00 PM

Admission is free!

There will be a Meet & Greet immediately after the performances.

Don’t miss out!

The New Ultimate Sign

Just posted on our building at the new location … 130 Newbury Street, Route 1 S in Peabody, Ma. We love it!The Ultimate Sign

Phone Issue Update …

Phone Issue Update at The Ultimate: The phones are working but we are experiencing sporadic issues with the call waiting feature, which is being worked on now. So if you call and the phone keeps ringing, we’re here … it’s just the glitch with the phones. If this happens, please hang up and call again. The problem should be remedied shortly. Thanks!

The Ultimate Move on January 2nd & 3rd

BIG NEWS! WE’RE MOVING TO OUR NEW STORE! Yup, packing up and moving on Thursday and Friday, January 2nd & 3rd, just a little bit down the street to 130 Newbury Street (Route 1 S.). We’ll be closed on the 2nd and the 3rd but we’re planning to be open at 10 am on Saturday, the 4th, at the new location! Stay tuned for details. VERY EXCITING! The new store is spectacular … you’re going to love it!


The 2014 Prom Dresses are Here at The Ultimate


The designers love us! We are the ONLY store in New England that has already received THOUSANDS of 2014 Prom, Semi and Social Occasion Dresses. Get in today … We won’t sell your dress to anyone else going to your prom! This gorgeous dress is from La Femme, style 20425. To check it out, Click Here.

La Femme 20425

Payton Rae Performing at The Ultimate in February

On February 1st, 2014 (2 – 5 pm) The Ultimate will be hosting an in store musical performance by teen sensation, Payton Rae, along with a Special Guest. Payton’s performance will be followed up by a Meet ‘n’ Greet. Mark your calendar!

Here’s Payton performing her new music video, “Gone Girl” …

Atlanta Market Prom Show

Heather’s been very busy this week at the largest prom show in the country … Atlanta … buying 1,000″s of prom 2014 styles. Wait until you see them!

Here are some photos of her at the show.


Heather with the owners of House of Wu (Hannah S. Panoply, Studio 17, Tiffany) … Win Wu and Don Derek.


Heather and her very close friend, Pam Neirenberg – designer of Jasz Couture … with 4 Miss USA Pageant Winners modeling for Jasz.


Heather with Mike and Kate Denton, and Leah Shipe of the International Prom Association.


Heather and Meg Walters and the guys at Cool Book.


Heather with Steve Glazer of Mori Lee.

LaFemme Fall 2013 Preview

LaFemme Fall 2013 Preview

La Femme 14589

La Femme 14589

La Femme 15027

La Femme 15027

La Femme 15033

La Femme 15033

La Femme 15064

La Femme 15064

La Femme 15085

La Femme 15085

La Femme 15087

La Femme 15087

La Femme 15361

La Femme 15361

La Femme 15986

La Femme 15986

La Femme 15987

La Femme 15987

La Femme 16291

La Femme 16291

Prom Schedule May 13th – 19th

The Ultimate Prom Schedule  for May 13th – 19th … Best Wishes to those going to the following proms … have fun and be safe:

Prom Schedule

May 15

Cambridge Rindge & Latin High School … Senior
Milford High School (NH) … Junior & Senior
South Boston High School … Senior
St. Bernards (Fitchburg) High School … Junior & Senior

May 16

Bishop Brady High School … Junior & Senior
Salve Regina University … Commencement Ball
St. Mary’s High School (Lynn) … Junior & Senior
Stonehill College Senior Formal

May 17

Apponequet Regional High School … Junior & Senior
Bay Path Regional Vocational Technical High School … Senior
Bedford High School … Junior
Bentley University Commencement Ball
Bishop Guertin High School (NH) … Junior & Senior
Boston Collegiate Charter School … Junior & Senior
Bourne High School … Junior
Bridgewater Raynham … Junior
Christa McAuliffe Regional High School … Junior & Senior
Dover Sherborn High School … Junior & Senior
Hamilton Wenham High School … Junior
Holliston High School … Junior & Senior
Hopkinton High School … Junior
Hudson High School … Junior
Lawrence High School … Junior & Senior
Marshfield High School … Junior
Medway High School … Junior & Senior
Melrose High School … Junior
Nipmuc Regional High School … Junior & Senior
Norwood High School … Senior
Oliver Ames High School … Junior
Oxford High School … Senior
Pope John XXIII High School … Junior & Senior
Prospect Hill Academy … Junior & Senior
Revere High School … Junior
Rockport High School … Junior & Senior
Salem High School (NH) … Senior
Sharon High School … Junior
Silver Lake Regional High School … Senior
South Kingstown High School (RI) … Junior
Suffield High School (CT) … Junior & Senior
Tahanto Regional High School … Junior & Senior
Timberlane Regional High School … Senior
Wakefield High School … Junior
West High School (NH) … Junior & Senior
Wilmington High School … Senior

May 18

Algonquin High School … Junior
Alvirne High School (NH) … Senior
Austin Prep High School … Junior & Senior
Berlin High School (NH) … Senior
Black River High School … Junior & Senior
Cape Elizabeth High School (Maine) … Junior & Senior
Fitchburg High School … Junior & Senior
Glastonberry High School (CT) … Junior & Senior
John Bapst Memorial High School (Maine) … Senior
Lewiston High School (Maine) … Junior & Senior
Londonderry High School (NH) … Senior
Madison High School (Maine) … Senior
Manchester Memorial High School … Junior & Senior
Mansfield High School … Junior & Senior
Monadnock Regional High School (NH) … Junior & Senior
Mountain Valley High School (Maine) … Junior & Senior
Mount Ararat High School (Maine) … Senior
North Middlesex Regional High School … Junior & Senior
North Yarmouth Academy … Junior & Senior
Oak Hill High School (Maine) … Junior & Senior
Shepherd Hill Regional High School … Junior & Senior
South Hadley High School … Junior & Senior
St. Josephs Prep High School … Junior & Senior
Wayland High School … Junior
Wells High School (Maine) … Junior & Senior
Westford Academy … Senior
Wiscasset High School (Maine) … Junior & Senior
York High School (Maine) … Junior & Senior

May 19

Governors Academy … Junior & Senior
Williston High School … Senior

May 10th Proms

Prom Dates

May 10th … and The Ultimate sends Best Wishes to those going to the following proms tonight … have fun and be safe:

Assabet Valley Technical High School … Junior
Ayer/Shirley High School … Junior & Senior
Billerica Memorial High School … Junior
Canton High School … Junior
Catholic Memorial High School … Senior
Derryfield School .. Senior
Hanover High School … Senior
Haverhill High School … Junior & Senior
Laconia High School (NH) … Junior & Senior
Lincoln High School (RI) … Junior
Lowell Catholic High School … Senior
Maynard High Scjhool … Junior & Senior
Medfield High School … Junior & Senior
Medford High School … Junior
Merrimack High School (NH) … Junior
Narragansett High School … Junior & Senior
Nashoba Valley Techincal High School … Junior & Senior
Newmarket High School (NH) … Junior
Oliver Ames High School … Senior
Plymouth South High School … Junior
Shawsheen Technical High School … Junior
Shea High School (RI) … Senior
Somerville High School … Senior
South Shore Vocational Technical High School … Junior & Senior
St. Anthony’s School (Everett) … Semi-Formal
St. John’s Prep (Danvers) … Senior
Sutton High School … Junior & Senior
Tamarac High School (NY) … Junior & Senior
Tewksbury Memorial High School … Junior
Tolland High School (Ct) … Junior & Senior
Worcester Technical High School … Senior

Prom Costs Across the United States

Every year around this time various news publications run stories about the cost of going to the prom. Many of the stories are sensationalized. But it is true, proms can be expensive. But they don’t have to be. It’s up to the prom goer how expensive they want it to be … because there are choices.

Most kids work and contribute to the overall cost. So it isn’t as much of a burden on families as some would lead you to believe.

So if they want to have an over the top night … it’s their money and there are a lot worse things that they could be spending their money on.

According to Visa, this is the breakdown of what the average family will spend on prom in 2013, by region:

Northeast: An average of $1,528.
South: An average of $1,203.
West: An average of $1,079.
Midwest: An average of $722.

Evidently the Northeast is the most expensive prom area … pretty consistent with the cost of living comparisons across the country. And if you think prom is expensive … just wait for those college tuition bills if you’re heading off to school in the Fall. Oh, yea … they’re a real bargain.




Is Prom 2013 Expensive?

There’s an interesting article in Time Magazine about the rising cost of going to the prom. Clearly a lot goes into prom … a dress, shoes, bag, jewelry, hair, nails, makeup, limo, photographer, tickets, etc. and there is a pricetag attached.

As reported by Time:

“The most troubling aspect of this spending free-for-all is the recurring finding that those who can least afford it are spending the most. In households with less than $50,000 of annual income, spending plans this year average $1,245; parents who make more than $50,000 will spend an average of $1,129. Two years ago, Visa found that the top prom spenders had household income under $30,000.”

If these stats are correct … prom spending is one of the major household expenses for these families. There are ways to reign in expenses (B-U-D-G-E-T) so that this night doesn’t bust the bank.

Keep in mind that the income generated by the prom-goer probably isn’t factored into the household income. And kids do work and save for prom … so the numbers reported above may not be as extreme as Time is making them out to be.

As long as you don’t have to go to the bank for a loan!

Prom can be expensive … but it can also be one of the nicest nights of a person’s life.

To check out the Time article, go to …

La Femme and Sherri Hill Exclusive Collections

The Ultimate is the only authorized retailer in the area for the Exclusive Collections from Sherri Hill and La Femme. So if you’re looking for these fabulous dresses. we’re your destination.

Sherri Hill and La Femme Exclusive Collections

Prom Dress Shipments for April School Vacation

Just in Time for April Vacation

April School Vacation

The Ultimate received several shipments this week of dresses (Sizes 00 – 36) from top designers, including Sherri Hill and La Femme!

Yes, we have a LOT of  Plus Size Dresses, too!

As always, we have more dresses in stock than any other store in New England.

Enjoy your vacation … and maybe we’ll see you this week.

Authorized Prom Dress Retailer

The Ultimate is an Authorized Retailer for all the dresses, shoes, and accessories which we sell in our store and online.

But not every store is. So shop with The Ultimate to be sure that you don’t get ripped off!

As reported by MSNBC: “Call the company that makes the dress and ask, ‘Look, I’m on this website right now, is this an authorized dealer?’ They’re happy to tell you. Many of the top prom dress designers have a list of authorized retailers right on their website so you can go there and check it out before you go shopping for your prom dress.”

Check out the MSNBC video warning about scammers targeting promgoers with fake designer dresses.





Prom Dress Shopping This Weekend

Going to the Prom this year but still haven’t purchased your dress yet?

Are you starting to panic?

No need to panic … The Ultimate still has a huge inventory of this season’s styles. We receive shipments each weekday so that we always have in excess of 7,000 dresses on our floor at any one time.

Maybe we’ll see you this weekend?

Here’s The Ultimate Magazine cover for April.

The Ultimate Magazine Cover 2013

Hot Dress Yesterday – La Femme 18944

La Femme 18944 was really popular yesterday online. This dress works great for Prom … or any formal event. Elegant and sophisticated … and sexy, too. For info about colors, sizes, etc … Click Here.

La Femme 18944

The Ultimate Easter Weekend Hours

Good Morning! FYI on our hours for the weekend. We’re open on Good Friday and Saturday, but closed on Easter Sunday. There’s no school on Friday, so if you would like to shop with us … we’ll be here. Enjoy your day : )

The Ultimate Pageant Girl 2013 Contest

There’s not that much time left to enter The Ultimate Pageant Girl 2013 Contest! The cutoff date is March 29th … the winner will be announced on March 31st.

If you’re interested in competing in the world of pageants, don’t miss out on this great opportunity to learn the ins and outs of the pageant world from Natalie Pietrzak, Miss Massachusetts USA 2012, the official spokesperson for The Ultimate.

Go to  The Ultimate Pageant Girl 2013 Contest for more details.


Saturday at The Ultimate

Looks like it’s going to be a beautiful March day! We open at 10 am today and close at 7 pm. Plenty of time to shop for that special prom dress or for him, the tuxedo!

Prom Tuxedo Prices Slashed at The Ultimate

The Ultimate Tuxedo

We know you’ll look gorgeous at the Prom … but what about your date? You do know that The Ultimate does tuxedos, right? We think you’ll LUV our low prices … $40 OFF COMPLETE PROM TUXEDO … That means they start as low as $69 for Jacket, Pants, Shirt, Vest, and Tie! 100’s of colors of vests and ties to choose from so that the 2 of you match.

The Ultimate Online Store is Now Open

The Ultimate Online Store is Now Open.

You can come in and shop in person in our Peabody store … or shop online!

Prom, Pageant, Moms, Bridesmaids, Quinceanera … we have it all.

Click Here to visit The Ultimate Online.

Pageant Winning Gowns


New “Pageant Winning” gowns for 2012 & 2013 are arriving every day.

For our Miss Mass. USA and Miss Mass. Teen USA contestants, new fuschia and cobalt dresses are in for your opening number.

Fabulous shoes and accessories too!

Top Prom Trends for 2013

Looking forward … Top Prom Trends for 2013, according to the International Prom Association …


This is our Blog ... to Visit The Ultimate's Web Site Click Here!


130 Newbury Street
(Route 1 South)
Peabody, Ma 01960
phone: 978.535.5440


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Tuesday: 10:00 am - 9:30 pm
Wednesday: 10:00 am - 9:30 pm
Thursday: 10:00 am - 9:30 pm
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