The Benefits of Pageants

Every Girl wants to look Glamorous while walking across the stage in her stunning Jovani gown but true beauty comes from inside. Pageants focus on so much more than outer beauty. Contestants must be well spoken, intelligent,  and passionate .





Participating in a pageant builds character, self-esteem, and poise while inspiring young woman to set and accomplish goals in their lives.



Here are a few of the benefits to participating in a pageant.

PUBLIC SPEAKING is a great tool to develop . Having the poise to answer tough questions on the spot requires strong critical think skills not to mention the ability to keep your composer in front of a crowd of people. This will be a huge asset in any career.

PHYSICAL FITNESS takes a lot of discipline, focus, and effort. This teaches young ladies to set goals, work hard at them, and over time reap the positive benefits.

COMMUNITY SERVICE  is such a rewarding aspect in life. Contestants are encouraged to select a platform they are passionate about and work toward building awareness and making positive changes .

Pageants are shaping to future of young woman around the world. Giving them the strength to stand up and speak out  about what they believe in. The confidence they gain will remain with them for the rest of their lives.



Its your senior year and the excitement is overwhelming. There are so many fun things going on this year like Senior day , Homecoming, Graduation, Prom, and lets not forget senior prank day!

imagesOne thing you will be sure to have senior year is STRESS! It will feel like everyone is on your case with questions constantly being throw out at you like, Is your essay done? Are you keeping your grades up? What college do you want to attend? Not to mention senior pictures and early acceptance applications. You probably want to SCREAM


The best advice I can give you is do not procrastinate.

  • Keep focused on your goals by setting aside a couple of nights during the week to get some of those tasks done.
  • Try to find some time to unwind maybe by flipping thru a magazine while sipping on some tea. I would definitely recommend Seventeen prom this way you can check out the latest prom trends from companies like Jovani, Sherri Hill, Lafemme, and Tony Bowls.
  • Weekends can be a time to hang with friends and family have some fun and of course visit The Ultimate to find your dream dress for PROM!

You’ve  made it this far just get thru the next couple of months and I promise the stress will start to disappear .  You will have the rest of the school year to make plenty of  fun memories  to take with you on your next journey in this thing called life. Enjoy your SENIOR YEAR !

A Breath of Fresh Air

a breath of fresh air something most of us take for granted while others struggle on a daily basis.

The American Lung Association an organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. Focusing on goals to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; to eliminate tobacco use and tobacco-related diseases.

On November 13th The Ultimate  held a fundraiser at the Revere Hotel in Boston raising funds to help support The American Lung Association. It was  a fun filled night that started off with a spectacular Fashion Show featuring Evening Attire and Shoes  from our many generous sponsors . The rest of the night was spent celebrating with Casino Games, Great Food, and Dancing.

A special thanks to all those who came to the event we had a blast!

Thank you to our Sponsors


Benjamin Walk ♥ Mon Cheri ♥ Jasz Couture ♥ House of Wu ♥ Jovani ♥ LaFemme ♥ Alyce Paris


Diamond Level

Faviana ♦ Madison James ♦ MoriLee ♦ Clarisee ♦ Impression Bridal ♦ Blush ♦ Helens Heart ♦ Vienna Prom ♦ Macduggal ♦ Rachael Allan ♦ Boston Private Banking ♦ Innello Electric ♦ Mastrocola Insurance ♦ Geo Palacios Photography ♦ Manny Sorto Productions

Thank you to our hosts

Monica Pietrzak  Former Miss Connecticut USA 2009

Katie Boyd  of Miss Fit Club Hudson NH.

Thank you to all of our Fashion Show participants on stage and back stage who generously donated their time for such a great cause.

A Donation will be made to the American Lung Association In Frances Merlinos’ name

Fran The founder of The Ultimate was a truly magnificent woman. Her strength and compassion  was and still is inspiring to so many . Her Dream lives  on at The Ultimate everyday.



New-York-City-Skyline-at-Night                                          New York Fashion Week “If you can make it there you’ll make it anywhere!”


Designers from all over the world scurry about the showrooms setting up displays to show off their precious designs. Who will have the top style ? Who will wow the buyers? As Frank Sinatra put it who will be ” King Of The Hill” Or should we say QUEEN “Top Of The Heap”

This week check out our daily post as we get the inside scoop on New York Fashion Week, by asking Heather Siegel the Co Owner/Buyer of one of the top Prom and Pageant stores in the USA and the biggest store in New England, What her thoughts are on the week she spent in “The City That Never Sleeps”

Q. What is it that you love the most about New York Fashion Week?

A. I love the excitement of New York City!  It was an honor to be part of that special group of stores that were personally invited to NYFW by Sherri Hill the most recognized designer in the prom industry . The Ultimate, her largest store in New England, got us this special invite.  It was very exciting to be amongst the press photographing celebrities, such as Sadie Robertson of Duck Dynasty fame, Olivia Jordan, Miss USA and Katherine Haik, Miss Teen USA.  I even got my picture taken with Carson Kressley, star of “Queer Eye for the Straight Guy”

Sounds like she had a blast!  Be sure to check back tomorrow to get the answer to our next question. What are the hottest trends that we should expect to see for Spring 2016?

Here is a sneak peek at Sherri Hills Spring 2016 collection Enjoy!

Not your typical bridesmaids dress

“Not your typical bridesmaids dress” is the answer I get a lot when asking Brides how I can assist them when shopping for bridesmaids dresses.

 We help tons of bridal parties at The Ultimate, some looking for a simple look and some are not. We carry over a dozen bridesmaids lines on top of the 50+ special occasion lines, so finding the perfect bridesmaids dress is not a problem here!

If you’re looking for….



A SOFT VINTAGE LOOK:  You should definitely check out dresses from MoriLee and Bill Levkoff both offering tulle gowns, some paired with a vintage lace – they’re so beautiful.

A SLIGHTLY EMBELLISHED LOOK:   Impressions Bridal offers  elegant gowns some  with illusion necklines embellished with clear crystal stones.




AN EVENING GOWN LOOK:  Finally our calls have been answered by Christina Wu and Bari Jay – 22706-F-0349 (1) both adding full sequins short and long dresses in multiple colors at a great price.

AN OVER THE TOP LOOK:  There is no place that can offer you more than The Ultimate ! With gowns  from Lafemme, Jovani, Sherri Hill, Alyce, and Tony Bowls, to name a few,  we have what you’re looking for.

Whether it’s a typical or not so typical look you’re after, the perfect dress is here and we are happy to help you find it!

Stop by (no appointment needed ),call or email us .

We would love to make your dream day come true!